Thursday, September 02 2010
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FOCUS:Drug Makers Change Sales Rep Rewards To Focus On Service
Publication Date: 09/01/2010
Source: Dow Jones News Service
Of DOW JONES NEWSWIRES. Some large drug makers have changed the way they compensate sales representatives and the way they approach doctors who have grown tired of brazen sales pitches. GlaxoSmithKline PLC announced in July that beginning next year, bonuses for sales reps would be primarily based on customer service instead of individual achievement of sales targets.
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